Serving Santa Clara Valley Since 1956
 Diana Harper

MERCHANDISING YOUR HOME


  1. HELP YOUR REALTOR TO MERCHANDISE YOUR HOME. Just like any other showroom your home needs to appear in “perfect“ condition EVERYDAY! That's usually a lot of trouble for you--beds, bathrooms, closets, dishes and all, but not NEARLY as much trouble as remaining unsold on the market because the best buyer for your house warmed up a little more to another property!
  2. PLEASE TRY TO LEAVE WHENEVER A PROSPECTIVE BUYER SHOWS UP-It would be a shame to lose a chance at your best buyer, with you home, they couldn't see your home as their house.
  3. Remember, IF BUYERS AREN'T DRAWN TO THE IMAGE CREATED BY THE FRONT OF YOUR HOUSE, THEY'LL NEVER SEE THE INSIDE! Oil-free driveways and garage floors, fresh paint on garage doors and front doors, touched up trim, colorful flowers in front: All these factors communicate an “I Care” attitude to buyers.
Big Enough To Get The Job Done Small Enough To Care-EXPECT EXCELLENCE!

Let Me Sell Your Home!



Selling a home is the largest business transaction most of us will ever make. The selling process can be very complex and time consuming, however with the aid of our services, be certain that you will come away completely satisfied and stress free.

One of our main responsibilities is to arrive at an accurate estimate of value for your home, so we ensure a detailed evaluation and analysis of every part of your home. Our work doesn’t stop there, as we will fully investigate the real estate market and compare your property with similar listings to make sure that you receive the highest amount you deserve for your home.

We will follow a step-by-step marketing program that will provide you with service that is professional and courteous. In the end, you will be sure that the price you set reflects the true value of your home under current market conditions . . . rest assured that you will be completely satisfied with your selling price once we have completed the proper research and evaluation of your home.

MY PLEDGE OF QUALITY


The sale of your home will be my prime responsibility, supported by my entire organization. I will work for you full-time, as your Professional Real Estate Agent, to sell your house for the highest possible price, in the least amount of time, using my expertise to make this a smooth and pleasant transaction. I am a Realtor, I belong to the California Association of Realtors, and the National Association of Realtors. When you are interviewing agents be sure to ask if they are Realtors, it can make all the differance in the world. As a Realtor we have a strict code of ethics we must follow and we keep up todate on all of the new laws and the market conditions. As your Realtor I will keep you informed at all stages of the transaction.

WHY CHOOSE ME?


When trying to decide which real estate person is right for you, the important questions you should ask are: What can this person do for me? Will this person get me the most money for my property, sell it in the shortest period of time, and make it as easy as possible for me?
Your selection of a real estate person should not be based on the one who tells you that your property is worth the most money, or the one who makes you the greatest promise. The final decision should lead you to choose the one who is actually going to help you put that money in your pocket.
Why choose me? I specialize in helping people like yourself, who want to sell, and are smart enough to realize there really is a difference between real estate people. I have a program of specific marketing activities that are geared towards helping you achieve  the results you desire. I will earn the right to your confidence and trust.
So when you are ready to sell your property and not just list it, please contact me for a free no obligation consultation. You will be glad you did. I look forward to having the opportunity to work with you.
 


DRAWBACKS TO WAITING


  • INTEREST RATES COULD GO UP
  • PRICES ON NEW HOMES COULD GO DOWN
  • PRICES ON EXISTING HOMES COULD GO DOWN
  • CREDIT MARKETS COULD TIGHTEN UP  
  • CHANGE IN LOCAL ECONOMICS
  • FEWER BUYERS IN THE MARKET
  • SEASONAL MARKET SHIFTS- MORE HOMES ON THE MARKET IN SPRING AND SUMMER
  • YOUR HOME COULD GET LOST IN THE SHUFFLE

THE PITFALLS OF OVER PRICING


IT WILL TAKE LONGER TO SELL: Time costs money. Property priced over appraisal takes longer to sell.
YOU WILL HAVE FEWER SHOWINGS: Real estate agents hesitate to show over-priced listings.
YOU WILL RECEIVE LOWER OFFERS: The longer your property is on the market the more it appears there is something wrong and buyers will make lower offers.
YOUR PROPERTY WILL HELP SELL OTHER PROPERTIES: If your property is overpriced, it will be used as a springboard by buyers to compare with similar properties. Your property will make these comparable properties look like a steal.
CAN'T GET A LOAN: Even if the property sells over the appraised price, the bank won't finance and will tell the buyer why.
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